# Face-to-face company achieves attrition rate of 3.5 % for World Vision

- Link: https://fundraising.co.uk/2005/03/01/facetoface-company-achieves-attrition-rate-35-world-vision/
- Published: 2005-03-01T00:00:00+00:00
- Author: Howard Lake

Professional fundraising organisation Grassroots Partnership has reduced attrition
rates from door to door and face to face fundraising to 3.5% for World Vision, and
is now expanding its consultancy offer.
As the World Vision campaign comes to an
end, Grassroots Partnership is reporting an attrition rate of just 3.5%. For the
first five months it had been as low as 1.5%.

Steve Philliben, Director at Grassroots, said that his agency was successfully bucking
recent trends of increased attrition levels in year one for this kind of fundraising.
He attributes the success to the agency’s management and training programme.

Building on its success, Grassroots are now offering consultancy services, aiming
to help charities grow their own in-house face-to-face and door-to-door fundraising
teams without the need to employ an external professional fundraising organisation.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Steve explained we offer to help charities create and manage a high quality team
of in-house fundraisers that will benefit from our proven expertise in recruiting
committed givers with sector-leading retention rates.

Tom Colborne, Head of Regular Giving at Grassroots Partnership, explained: “We will
not ask you to buy into our model of fundraising, rather we will provide a service
bespoken to yours.”

Grassroots have just started fundraising in the Midlands as part of its expansion,
and will shortly begin work on behalf of the Alzheimer’s Society in the region.

 * **[Iceberg Marketing appointed by children’s charity](https://fundraising.co.uk/2005/03/14/iceberg-marketing-appointed-childrens-charity/)**(
   14 March 2005)
 * **[New payroll giving agency at Sky](https://fundraising.co.uk/2005/03/24/new-payroll-giving-agency-sky/)**(
   24 March 2005)
 * **[Anderson Manning to handle Action Medical Research's DRTV calls](https://fundraising.co.uk/2005/03/27/anderson-manning-handle-action-medical-research039s-drtv-calls/)**(
   27 March 2005)