# Cats Protection launches kitten appeal via direct mail

- Link: https://fundraising.co.uk/2005/02/22/cats-protection-launches-kitten-appeal-direct-mail/
- Published: 2005-02-22T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/3039.gif)

Cat welfare charity Cats Protection is targeting 100,000 supporters via direct mail
to highlight the impending influx of kittens over the Spring and Summer. 
The creative
strategy, devised by direct marketing agency TDA, involves a core mailing and a 
follow-up. It acknowledges how previous donations have helped the charity, but reminds
supporters of the continuing need for funds.

“Cats Protection re-homes 60,000 cats a year,” said Susan Gorridge, Acting Head 
of Marketing at Cats Protection. “We want to keep supporters informed of how their
money is used, whilst emphasising that there is a seasonal peak in the number of
cats and kittens needing care.”

“The kitten appeal is an important part of Cats Protection’s fundraising calendar,”
said Sarah Don-Bramah, Account Director, TDA. “As well as caring for kittens, Cats
Protection has a long term objective of reducing the number of unwanted litters 
through education and neutering programmes.”

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