# Total Media Charities wins three charity accounts

- Link: https://fundraising.co.uk/2005/02/16/total-media-charities-wins-three-charity-accounts/
- Published: 2005-02-16T00:00:00+00:00
- Author: Howard Lake

Media independent Total Media Charities has won the accounts of Action Medical Research,
The Woodland Trust – Tree for all campaign, and Centrepoint.
Total Media Charities
has been appointed to handle the direct response TV media planning, buying and analysis
for Action Medical Research. This follows its appointment by the Woodland Trust 
and Centrepoint.

Action Medical Research’s latest campaign is ‘Touching Tiny Lives’ which will appear
on DRVT soon. Highlighting the need for more research to help sick and vulnerable
babies, the campaign aims to raise £3 million over the next three years.

Total Media Charities has also planned and bought, including awareness and response
elements, for the Woodland Trust’s Tree for All campaign. This five-year national
campaign aims to plant 12 million trees, which equates to one for every child in
the UK.

## Advertisement

Centrepoint has appointed Total Media Charities as their media agency to work with
them on their TV, press and poster campaigns.

Nigel Firminger, Account Director of Total Media Charities, said: “in face of response
rate pressure, charities and campaigning organisations are seeking answers to rising
acquisition costs and need relevant benchmarks to achieve this… All this pressure
for volume response shows no hint of abating and Total Media Charities is ideally
positioned to deliver the answers based on our testing models.”

Total Media Charities, part of the Total Media Group, also looks after the media
planning and buying of Concern Worldwide, Dogs Trust, Our World Our Say, and Whale&
Dolphin Conservation Society (WDCS).

 * **[Cats Protection launches kitten appeal via direct mail](https://fundraising.co.uk/2005/02/22/cats-protection-launches-kitten-appeal-direct-mail/)**(
   22 February 2005)
 * **[Online giving via CAF jumps 89% to over £6.8 million in one year](https://fundraising.co.uk/2005/02/23/online-giving-caf-jumps-89-over-68-million-one-year/)**(
   23 February 2005)
 * **[Face-to-face company achieves attrition rate of 3.5 % for World Vision](https://fundraising.co.uk/2005/03/01/facetoface-company-achieves-attrition-rate-35-world-vision/)**(
   1 March 2005)