# UNICEF pushes for increased sales with the launch of Spring catalogue

- Link: https://fundraising.co.uk/2005/02/14/unicef-pushes-increased-sales-launch-spring-catalogue/
- Published: 2005-02-14T23:45:20+00:00
- Author: Howard Lake

With the launch of its Spring 2005 mail order catalogue this week, UNICEF UK is 
looking to build on the success of previous years as it aims to double the number
of its online shoppers in 2005, as well as increasing its overall sales figures.
Integrated marketing campaigns, easier than ever ordering facilities and a stunning
new range of designs will all assist the organisation in achieving this target.

August 2004 saw the introduction of UNICEF UK’s new improved online shop which resulted
in a massive 60% growth in online sales last year. “This year, UNICEF is looking
to improve on this success by doubling the number of its online shoppers through
an excellent product range backed up with first-rate customer service,” says Nigel
Fisher, Head of Trading for UNICEF UK. “Email links to the site timed to coincide
with the catalogue door drop and regular targeting of new customers through search
engines will all contribute to UNICEF meeting this figure”, he added.

The all encompassing message that ‘cards are not just for Christmas, they’re for
life’ reflects UNICEF’s push to increase its year round sales in 2005 which have
seen a 20% annual rise over the last few years. The products on offer combine consistently
successful traditional themes of landscapes, nature and flowers with a contemporary
twist, such as the Paul Smith-like Floral Breeze range of cards. What’s more, customers
will be reminded that every time they send a card they’ll be giving twice – not 
only to family and friends but also to children all over the world.

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A4 Accordion file from ‘Nature’ Gift Collection

UNICEF’s Spring 2005 Cards and Gifts catalogue brings double satisfaction – high
quality products bought in the knowledge that after costs such as production, promotion
and shipping at least 40% of the gross proceeds go directly to helping children.

” 10 cards can provide Vitamin A capsules to help 80 young children against blindness
for 6 months

” 20 cards could allow UNICEF to provide vaccines to immunise 40 children against
measles, which kills almost 800,000 children each year.

” 60 cards could provide 4 insecticide-treated mosquito nets to protect families
from malaria – a major child killer in Angola.

For ease of ordering UNICEF has a dedicated 24-hour, seven-day credit card orderline
on 0870 075 1000. Alternatively visit our website at www.unicef.org.uk/shop or customers
can simply enter their details on a pre-supplied form and return in the pre-paid
envelope provided.

For further information, to order a product for photography or jpeg image contact
the UNICEF media team on 0207 430 0162 or email ch****@********rg.uk

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