# Comic Relief seeks free advertising from supporters

- Link: https://fundraising.co.uk/2005/02/07/comic-relief-seeks-free-advertising-supporters/
- Published: 2005-02-07T00:00:00+00:00
- Author: Howard Lake

![](https://www.fundraising.co.uk/files/images/news/2956.gif)

Once again Comic Relief is seeking free advertising space in the run up to Red Nose
Day.
It is contacting print and online publishers by email with details of three
print adverts and three banner adverts that can be used to promote Red Nose Day.

The print adverts feature comedian Graham Norton and can be downloaded from the 
Red Nose Day site.

Similarly, online publishers can use three banner adverts, available in 468 x 60(
banner), 120 x 90 (button), and 120 x 600 (skyscraper) sizes.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

 
 ⌊[button]⌉  ⌊[banner]⌉  ⌊[skyscraper]⌉

The email campaign is a cold request, sourced from media disk. This is odd given
that Comic Relief should have a list of some of the 60,000 website publishers who
helped to “Turn the Web Red” in 2001.

Nevertheless, Comic Relief once again demonstrate how it is possible to ask and 
secure considerable free publicity both online and offline. The easier you make 
it for publishers by providing ready to use content the more likely it is they will
use the material.

This lesson could have been learned by the DEC recently in its tsunami appeal. The
organisation did not make banner and button adverts available for supporters to 
place on their site.

However, Comic Relief did slip up this year. They made no mention of the web address
to which the donated banners should be linked. It might be obvious (www.rednoseday.
com) but it makes sense to be absolutely clear.

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