# Wales Millennium Centre to develop new Friends fundraising programme

- Link: https://fundraising.co.uk/2005/01/27/wales-millennium-centre-develop-new-friends-fundraising-programme/
- Published: 2005-01-27T00:00:00+00:00
- Author: Howard Lake

Wales Millennium Centre has appointed Burnett Works to help develop and promote 
a

Friends-type fundraising scheme.
Burnett Works has already been working with Wales
Millennium Centre’s Development

office on a consultancy basis to generate and refine a series of fundraising propositions
for testing with different audiences. Following this, the Centre asked it to develop
recruitment and fulfilment materials for its ‘Promise’ membership scheme.

## Advertisement

The Centre aims to raise core funds to support its work via a scheme which will 
also enable visitors to get more out of the Centre for themselves. The scheme is
being promoted via both print and web, and offers a variety of practical benefits
that will enhance

the member’s experience of the Centre, in return for an annual donation of £30.

In addition to the recruitment campaign, Burnett Works is also working on the design,
copy approach and content of a regular newsletter which will give ‘Promise’ donors
insight into life behind the scenes at Wales

Millennium Centre. It will also introduce them to more opportunities to support 
the Centre, as well as by buying tickets. The

agency has also produced designs for the scheme’s membership card and letterhead.

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