# Espotting donates £20,000 after online vote

- Link: https://fundraising.co.uk/2005/01/19/espotting-donates-20000-after-online-vote/
- Published: 2005-01-19T00:00:00+00:00
- Author: Howard Lake

Online advertising company Espotting has donated £20,000 to four international charities
instead of sending Christmas cards. The amounts given depended on an online vote
by clients and other site visitors in the run-up to Christmas.

Save the Children received 42% of the vote so was given £8,400. The Association 
for International Cancer Research (AICR) received 24% so got £4,800. Amnesty International
received 20% of the vote so was given £4,000; and UNAIDS received 14% so was given
£2,800.

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It is not clear if any of the beneficiary charities managed to marshal their supporters
to vote for them before the Christmas deadline. But, if your charity is ever listed
in a beauty parade like this, it would certainly make sense to send an email alert
to supporters encouraging them to vote and maximise your charity’s share of the 
donation.