# Public overestimates its generosity to tsunami appeals, says survey

- Link: https://fundraising.co.uk/2005/01/11/public-overestimates-its-generosity-tsunami-appeals-says-survey/
- Published: 2005-01-11T00:00:00+00:00
- Author: Howard Lake

**According to a Populus poll for The Times, the British public claims to have given
eight times more than it actually has to the current tsunami earthquake emergency
appeals.**

The survey found that 83% of the public said that their household had made a donation
to the appeals, with just 15% saying they had not made a donation. The average claimed
donation worked out at **£33.28**.

If these figures were accurate, then the Disasters Emergency Committee (DEC) would
have raised “more than £800 million” instead of the [£100 million](https://fundraising.co.uk/2005/01/07/dec-tsunami-earthquake-appeal-reaches-100-million/)
that it has. Other charities have raised an additional £25 million.

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The survey interviews were carried out between 7 and 9 January 2005, at which point
the DEC said it had received around 3 million donations from Britain’s 24.1 million
housholds.

While double counting of donations would account for some of this discrepancy, it
does seem likely that many individuals are not accurate or entirely frank about 
their charitable giving. This has been noted in other research into charitable giving
which focuses on what donors say rather than on charities’ income reports.

Possible reasons for this discrepancy include people not wishing to admit that they
haven’t contributed to the largest and most successful public fundraising appeal
to date, or people not admitting that, although they would donate, they hadn’t yet
got round to it. The latter is unlikely, however, as 62% of the 15% who said that
they hadn’t given said that they were still planning to do so.

The poll also reported interesting differences in the amount claimed to have been
given by different age groups. According to The Times, 25 to 34-year-olds gave the
highest average donation at £36.53, with over 10% of them saying they gave £100 
or more. Those aged 18 to 24 years old gave an average of £29.91.

The lesson from this exercise in asking people to recall what they’d given to a 
single and very high profile appeal within the past week is that donors’ recollections
alone can not be relied upon.

 * **[DEC Tsunami appeal closes but website continues to accept donations](https://fundraising.co.uk/2005/02/28/dec-tsunami-appeal-closes-website-continues-accept-donations/)(
   28 February 2005)**
 * **[UK public’s response to 2022 DEC Ukraine Humanitarian Appeal sets Guinness World Record (11 May 2022)](https://fundraising.co.uk/2022/05/11/uk-publics-response-to-dec-ukraine-appeal-sets-guinness-world-record/)**
 * **[DEC Tsunami appeal reaches £300 million and will close shortly](https://fundraising.co.uk/2005/02/18/dec-tsunami-appeal-reaches-300m-and-will-close-shortly/)(
   18 February 2005)**

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