# Oxfam reaffirms its affiliate marketing terms in relation to tsunami keywords

- Link: https://fundraising.co.uk/2005/01/11/oxfam-reaffirms-its-affiliate-marketing-terms-relation-tsunami-keywords/
- Published: 2005-01-11T00:00:00+00:00
- Author: Howard Lake

Oxfam has reminded affiliate website owners of its terms and conditions, in particular
regarding promoting Oxfam’s emergency appeal following the Asian tsunami disaster.

Oxfam used its affiliate network partner DGM UK’s affiliate email newsletter to 
remind its affiliate partners of what they were permitted to do.

Oxfam reminded them that “pay per click activity on the Oxfam brand is forbidden.
Any publishers found bidding on ‘Oxfam’ in Google Adwords or Overture, will be removed
from the program with immediate effect.”

The charity added that it asked its affiliate sites “to refrain from using promotional
text relating to the Tsunami appeal in conjunction with any dgm Oxfam links”. It
explained that “Oxfam links do not mention the current events and the links take
the user to the standard donation page rather than the Tsunami appeal page, created
by the DEC.”

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Oxfam concluded by reporting that it was currently coordinating its own advertising
campaign in conjunction with other advertisers for the Tsunami appeal.

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