# AMA handles £2 million of donations for tsunami appeals

- Link: https://fundraising.co.uk/2005/01/07/ama-handles-2-million-donations-tsunami-appeals/
- Published: 2005-01-07T00:00:00+00:00
- Author: Howard Lake

Total fulfillment service AMA Charity Services has handled almost £2 million worth
of donations to charities’ tsunami appeals, including a single anonymous gift of
£50,000.
Northern Ireland-based AMA answered 40,000 calls from 26 to 31 December
2004, an increase of 400% on the same period in 2003.

AMA represents international charities including UNICEF, Concern, World Vision and
MSF, and therefore it was inevitable AMA would be heavily involved in the appeal.
Along with many in the sector AMA Directors cancelled their holiday plans to ensure
the call centre could handle the anticipated volume of calls.

Valerie Sullivan of AMA said: “our staff are very experienced in working on heart-
wrenching campaigns but the sheer enormity of the disaster really touched their 
hearts. Donors too seemed very affected and often wanted to talk, or needed information.
We also received calls from child sponsors very distressed and seeking updates on
their specific child. All of these calls obviously required sensitive handling and
re-direction.”

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