# Indian children's charity uses email for Tsunami disaster appeal

- Link: https://fundraising.co.uk/2005/01/04/indian-children039s-charity-uses-email-tsunami-disaster-appeal/
- Published: 2005-01-04T00:00:00+00:00
- Author: Howard Lake

Like their larger counterparts, smaller charities are also using the Internet to
secure donations to their emergency appeals in the wake of the Asian Tsunami earthquake
disaster.
Dr B.K. Sharma, founder of the Gwalior Childrens Hospital Charity, sent
an email to supporters on New Year’s Day sending his best wishes, and detailing 
the charity’s response to the disaster and the funding it required to provide this
support.

The email is plain-text only with no graphics, but is presented clearly with separate
sections – an introduction, a concise appeal for funding with information on the
different ways to give (including online donations), a donation form for printing
out featuring prompted levels of giving and a Gift Aid statement, and a contact 
details section.

The appeal also encouraged supporters to forward its content to friends, family,
associates and colleagues.

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