# DEC Asian floods appeal income rises to £25 million

- Link: https://fundraising.co.uk/2004/12/30/dec-asian-floods-appeal-income-rises-25-million/
- Published: 2004-12-30T00:00:00+00:00
- Author: Howard Lake

The BBC reports that the British public has donated £25 million to the Disasters
Emergency Committee’s (DEC) Tsunami/Earthquake appeal since it was launched on 28
December.
The most recent emergency appeal by the DEC raised £34 million for work
in the Darfur region of Sudan, but that took several months to achieve. The rapid
response to the current appeal suggests that it is likely to break previous DEC 
records for income raised for a single appeal.

 

 

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Many other fundraising activities are underway. The owners of The Daily Mail for
instance will donate 5p from the cover price of each issue sold tomorrow: the money
raised will be donated to charities working with children in the affected areas.

 

 

The Guardian newspaper has broadened its Christmas charity appeal to allow readers
to support directly the disaster recovery effort. One of its beneficiary charities
this year is international aid and development agency Concern, which will channel
donations raised for the disaster via the DEC. Online donations to this broadened
appeal totalled £14,000 within a few hours, reports the newspaper.

 

 

Everton Football Club has set up a relief fund for victims of the disaster because
one of their main sponsors is Beer Thai 1991, the brewer of Chang Beer. Chief executive
Keith Wyness told evertonfc. com: “The reason we are doing this is because we are
the only Premiership club with a sponsor in that part of the world.” The club is
encouraging other Premiership football clubs to join in the fundraising.

 

 

Asian Radio station Sunrise Radio has also set up an appeal.

 

 

The third Castle Lager/MTN test match between South Africa and England, which start
on Sunday in Cape Town on Sunday, will also be turned into a fundraising event. 
Signed test playing shirts from the two teams will be raffled, the United Cricket
Board and Cricket South Africa (Pty) Ltd will make a donation, and match sponsors
MTN will donate all funds generated from the use of the CSA Cricket Hotline number.

 

 * **[Online donations outstrip phone gifts by US donors to Asian appeal](https://fundraising.co.uk/2004/12/30/online-donations-outstrip-phone-gifts-us-donors-asian-appeal/)**(
   30 December 2004)
 * **[Rapid public response internationally to Asian floods appeals](https://fundraising.co.uk/2004/12/31/rapid-public-response-internationally-asian-floods-appeals/)**(
   31 December 2004)
 * **[DEC appeal reaches £60 million](https://fundraising.co.uk/2005/01/01/dec-appeal-reaches-60-million/)**(
   1 January 2005)