# Amazon.com publishes Asian floods appeal on front page

- Link: https://fundraising.co.uk/2004/12/30/amazoncom-publishes-asian-floods-appeal-front-page/
- Published: 2004-12-30T00:00:00+00:00
- Author: Howard Lake

Amazon.com has donated a large part of its front page to an appeal on behalf of 
the American Red Cross for its work responding to the South Asian earthquake and
tsunami of 27 December.
The appeal, which appears in a prominent box in the centre
of the page, encourages visitors and customers to make an online donation to the
American Red Cross. “One hundred percent of your donation will go to the American
Red Cross”, claims the online bookseller.

 

 

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As of 00.44, 51,017 donations had been made online, totalling $2,940,420. This yields
an average online donation of $57.64.

 

 

Refreshing the page demonstrated that donations were still pouring in, with the 
total amount climbing almost every second.

 

 

Amazon.com last donated much of its front page to an emergency appeal in the weeks
after the terrorist attacks in the USA on 11 September 2001. Donors gave more than
$6.8 million via that service.

 

 * **[BT steps in to help DEC handle online donations](https://fundraising.co.uk/2004/12/30/bt-steps-help-dec-handle-online-donations/)**(
   30 December 2004)
 * **[Amazon.com's online total passes $6 million](https://fundraising.co.uk/2004/12/31/amazoncom039s-online-total-passes-6-million/)**(
   31 December 2004)
 * **[Over half of FTSE 100 donate to South Asian floods appeal](https://fundraising.co.uk/2004/12/31/over-half-ftse-100-donate-south-asian-floods-appeal/)**(
   31 December 2004)