# DEC receives £300,000 in online donations in less than one day

- Link: https://fundraising.co.uk/2004/12/29/dec-receives-300000-online-donations-less-one-day/
- Published: 2004-12-29T00:00:00+00:00
- Author: Howard Lake

By 19.36 this evening £300,000 had been donated online in under 12 hours to the 
Disasters Emergency Committee’s Tsunami Earthquake Appeal.
These and other donations
were made even before the television and radio appeals had been broadcast.

 

 

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Within the first 24 hours of the appeal over £5 million has been donated. By this
evening the DEC had received 138,000 phone calls.

 

 

Brendan Gormley, DEC Chief Executive said: “This is a phenomenal response rate. 
The plight of the tsunami victims has clearly touched the hearts of the British 
public. Once the telephone and radio broadcasts are shown, we are hoping that this
already amazing figure will double overnight.”

 

 

Given the online donations were made before the TV and radio appeals, so were presumably
based on public response solely to news reports, it is interesting to ponder how
much more could have been raised online if the online donation facility had been
launched at the same time as the telephone hotline.

 

 * **[UK government increases Asian disaster donation to £50 million](https://fundraising.co.uk/2004/12/30/uk-government-increases-asian-disaster-donation-50-million/)**(
   30 December 2004)
 * **[Online donations continue to pour in to Asian floods emergency](https://fundraising.co.uk/2004/12/31/online-donations-continue-pour-asian-floods-emergency/)**(
   31 December 2004)
 * **[£15,000 a minute donated to DEC via phone and Web](https://fundraising.co.uk/2004/12/31/15000-minute-donated-dec-phone-and-web/)**(
   31 December 2004)