# Guardian Christmas Appeal includes online reverse auction - Link: https://fundraising.co.uk/2004/12/14/guardian-christmas-appeal-includes-online-reverse-auction/ - Published: 2004-12-14T00:00:00+00:00 - Author: Howard Lake **The online element of this year’s Guardian Christmas Appeal includes not only online donations but also for the first time an online reverse auction.** Bidders can contribute to the Guardian’s appeal while competing to win a 40GB Apple iPod or a 42-inch LG plasma TV for a fraction of the normal price. It’s a good example of the the win-win principle, and of a charity appeal offering an incentive to donors. The reverse auction requires bidders to pay £5 for each bid: the lowest unmatched bid gets the item. So, in theory you could bid as little as £1 and, provided that is the lowest bid and no-one else matches that bid, you could walk away with one of the two items. ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) To make it even more attractive, each of the 40 iPods and 10 TVs are available in a separate auction, and each auction has a limited number of bids allowed. The odds are therefore very good for each bidder: each time an iPod auction reaches 120 bids, a winner is selected. For the LG TV, it is one winner for each 800 bids. The bidding is being conducted in partnership with online auction service Auctionair Limited. * **[TV coverage for a London black tie/posh event next week?](https://fundraising.co.uk/2004/12/17/tv-coverage-london-black-tieposh-event-next-week/)**( 17 December 2004) * **['Band Aid' style event for Tsunami appeal planned for Cardiff](https://fundraising.co.uk/2005/01/04/039band-aid039-style-event-tsunami-appeal-planned-cardiff/)**( 4 January 2005) * **[Men's Health offer five places for 2005 Flora London Marathon](https://fundraising.co.uk/2005/01/17/men039s-health-offer-five-places-2005-flora-london-marathon/)**( 17 January 2005)