# Putting the boot in for charity at Christmas

- Link: https://fundraising.co.uk/2004/12/09/putting-boot-charity-christmas/
- Published: 2004-12-09T00:00:00+00:00
- Author: Howard Lake

**The Hunter green wellington boot is 50 years old and to mark the occasion the 
company has introduced different-coloured special edition boots which will raise
funds for eight charities.**

Hunter has launched the “Giving Welly” campaign which will raise funds for a range
of charities from the sale of seven special coloured Hunter boots. It has guaranteed
each charity that they will receive at least £10,000 over the twelve months of the
campaign.

The British Lung Foundation, for example, will benefit from sales of red wellies,
on the grounds that its balloon logo is red. Other colour boots will benefit the
Woodland Trust, Haven Breast Cancer, Marie Curie Cancer Care, the Game Conservancy
Trust, the Rainbow Trust and the British Horse Society.

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For every pair of wellies purchased, half is credited to the charity, while the 
remaining half is credited to a general charity pot which will be divided equally
among all the partner charities at the end of the campaign. In addition Welland 
Valley Feeds have agreed to donate an extra £2.50 per pair of charity boots sold.

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