# Charities choose in-house online sponsorship tools

- Link: https://fundraising.co.uk/2004/12/06/charities-choose-inhouse-online-sponsorship-tools/
- Published: 2004-12-06T00:00:00+00:00
- Author: Howard Lake

**While most charities are using providers such as Bmycharity and Justgiving to 
handle their online sponsorship services, others have opted for the in-house approach.**

Action Medical Research and the British Heart Foundation are two charities which
have created their own bespoke online sponsored event systems.

[Action Medical Research](http://www.action.org.uk/sponsor) created theirs in 1999
and say there are very satisfied with it. “We’ve found it cost-effective to roll
out, and very low maintenance”, Dan Sartin, Publications & Website Editor, told 
the charitywebforum discussion group. “It pays for itself not just in terms of revenue,
but return site visits and loyalty to, and understanding of, the charity.”

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Sartin commented that “we’ve added features like event message boards, and log-in
areas where people can get fundraising tips and read messages left for them by their
donors.”

Because they have undertaken the building of the system in-house they only have 
to pay commission to their payment provider, Secure Trading.

The British Heart Foundation launched their in-house online sponsorship system in
January 2004. Bertrand Bosrédon, Online Manager, reports that nearly 4,500 pages
have been created since then. It has become a key tool in BHF’s online fundraising:“
more than 50% of our online income is coming from our sponsorship system”, said 
Bosrédon. On average, each page raises £140 and the average donation is £18.83.

 * **[Bmycharity to hold online events seminar next month in London](https://fundraising.co.uk/2006/04/07/bmycharity-hold-online-events-seminar-next-month-london/)**(
   7 April 2006)
 * **[Bmycharity and Runner's World offer '100,000' sponsored event runners](https://fundraising.co.uk/2008/02/05/bmycharity-and-runner039s-world-offer-039100000039-sponsored-event-runners/)**(
   5 February 2008)
 * **[Bmycharity "cuts costs of sponsored event fundraiser recruitment"](https://fundraising.co.uk/2008/10/08/bmycharity-quotcuts-costs-sponsored-event-fundraiser-recruitmentquot/)**(
   8 October 2008)