# Story of the postcode on Radio 4 tomorrow

- Link: https://fundraising.co.uk/2004/12/05/story-postcode-radio-4-tomorrow/
- Published: 2004-12-05T00:00:00+00:00
- Author: Howard Lake

BBC Radio 4 tomorrow features a programme about the development of the post code
into an essential and ubiquitous marketing tool.
BBC Radio 4’s Neighbourhood Watch
tomorrow traces the history and impact of the post code, a key tool for many direct
marketing fundraisers.

 

 

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Alan Dein examines how it was introduced by the Post Office 30 years ago in order
to speed up mail delivery. Since then the post code has become a powerful marketing
tool whereby organisations of all kinds can use it to categorise the UK population
according to its spending patterns and consumer profile.

 

 

Neighbourhood Watch will be on BBC Radio 4 on 6 December 2004 from 11.00 – 11.30.

 

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