# New free guide to direct mail fundraising published

- Link: https://fundraising.co.uk/2004/12/02/new-free-guide-direct-mail-fundraising-published/
- Published: 2004-12-02T00:00:00+00:00
- Author: Howard Lake

**Bristol-based DRF Group Ltd has published a new free guide to direct mail fundraising.**

The guide, downloadable from DRF Group’s Web site, covers the key techniques involved
in successful direct mail fundraising for a charity.

DRF Group’s Chief Executive Chris Stoddard says that “the know-how provided in the
guide is distilled from more than 2000 separate direct mail fundraising campaigns
for

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charities of all kinds and sizes.” It contains “no woolly ‘seminar

speak’, just tips and techniques that are all proven to work.”

The guide’s seven chapters cover:

 * Selecting good mailing lists
 * Creating a strong proposition
 * How much to ask for
 * Key elements of eye catching design
 * Strong copy structure to keep donors reading
 * How to get it all printed and mailed
 * Analysing the excellent results of your mailing

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