# NCT fundraises for its Web site

- Link: https://fundraising.co.uk/2004/11/29/nct-fundraises-its-web-site/
- Published: 2004-11-29T00:00:00+00:00
- Author: Howard Lake

The National Childbirth Trust has launched an appeal specifically to cover the costs
of its Web site. It is one of the very few charities that actually states how much
per day it costs to run the site.
The National Childbirth Trust’s appeal for its
Web site has already attracted a major donation of £27,000 from Homeowners, the 
Friendly Society, but the charity says it still needs to raise more.

 

 

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Its Chief Executive Belinda Phipps wrote to its supporters recently in their newsletter
mailing to seek support for the Web site’s maintenance and development. “To continue
reaching parents with the information that they want,” she wrote, “we desperately
need to update our website.”

 

 

Unusually, NCT states how much it costs per day to run the Web site: £12. While 
this figure is surprisingly low – it suggests an annual fee of £4,380 which is unlikely
to include any staff costs, it is nevertheless useful to have such a figure when
seeking support for such a project. Very few other charities seem to publish such
a figure.

 

 

As well as the cost per day, NCT are able to claim that, based on their site’s statistics
package, on average 1,000 people benefit from the Web site’s information each day.

 

 

The appeal follows the charity’s closure earlier this year of NCTconnect, its online
forum for parents and parents-to-be, after just 18 months.

 

 * **[New report for donors and grantmakers on growing older in deprived areas](https://fundraising.co.uk/2004/12/10/new-report-donors-and-grantmakers-growing-older-deprived-areas/)**(
   10 December 2004)
 * **[Red Cross launches emergency appeal for South Asian quake victims](https://fundraising.co.uk/2004/12/26/red-cross-launches-emergency-appeal-south-asian-quake-victims/)**(
   26 December 2004)
 * **[DEC launches Asian tsunami appeal but minus online element](https://fundraising.co.uk/2004/12/28/dec-launches-asian-tsunami-appeal-minus-online-element/)**(
   28 December 2004)