# Battersea Dogs Home to benefit from Christmas record

- Link: https://fundraising.co.uk/2004/11/29/battersea-dogs-home-benefit-christmas-record/
- Published: 2004-11-29T00:00:00+00:00
- Author: Howard Lake

**Battersea Dogs Home is to receive the proceeds of a Christmas single by Rockford,
an animated dog that has been adopted by the animal charity to support its work.**

“Christmas Morning (Rockford’s Christmas Song)” has been created by Sweetapple, 
the creative team of Elaine and Matthew Sweetapple, who created the successful Peeball
campaign for the Prostate Cancer Charity which raised £150,000. The single is launched
today.

Rockford, say the Sweetapples, “is not

## Advertisement

the product of a global marketing company or TV series, he’s simply a home-spun 
dog whose heart-warming story is told through great music”. He and his songs have
been donated to Battersea Dogs Home, with the result that the charity has spent 
nothing on producing the record.

The “Christmas Morning (Rockford’s Christmas Song)” single includes

Rockford’s Christmas song and video set at

Battersea Dogs Home, plus “a Ruff Mix of ‘Roaming with Rockford'”. The single is
the first release from Rockford’s

Rock Opera, a 13-song rock opera about the “lovable but slightly flatulent puppy”.
A new Rockford song and story will be released from this every month during 2005.

Fiona Healey-Hutchinson, Director of Fundraising at Battersea Dogs Home,

said: “Everyone at Battersea loves Rockford and we just know he will be a huge success.
He’s not only supporting the Home by raising money for us through sales of his single,
but also helping us to communicate our

messages about responsible pet ownership.”

The record has been produced by Gerry Bron

of Bronze Records, who, over the last 50 years, has worked with bands such as The
Shadows, Manfred Mann, Motorhead and

Queen.

Elaine Sweetapple told UK Fundraising: “we have not asked for any charity to pay
us for our work”. Indeed, they invested £30,000 of their own money in the development
of Peeball . Of course, they were careful to ensure that they generated income from
their product idea by securing the patent.

The Sweetapples said in an interview with The Times recently that they had several
other charity projects lined up, but that clients should not expect anything “safe”.

The Rockford single can be ordered from [Amazon.co.uk](http://www.amazon.co.uk/exec/obidos/ASIN/B00069I7SW/219)
for £3.99.

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