# Quarriers' first DM donor recruitment campaign exceeds target - Link: https://fundraising.co.uk/2004/11/28/quarriers039-first-dm-donor-recruitment-campaign-exceeds-target/ - Published: 2004-11-28T00:00:00+00:00 - Author: Howard Lake Scottish social care charity Quarriers has launched its first cold donor recruitment campaign using direct mail. Sent to just under 50,000 names it has exceeded its target by over 200%. The mailing was created by full service direct marketing agency Burnett Works. The pack tested a low direct debit ask against a high direct debit ask with a one-off gift option in each case. This pack will be tested again against a new creative treatment using new lists.     ## Advertisement Head of Individual Giving Morag Fleming said: “These are excellent first results: ­ we’ve also gained lots of valuable learning for future recruitment activity.”     The pack consisted of a letter, six-page leaflet and separate reply coupon   focusing on the theme ‘Quarriers is making amazing things happen around the   clock’. The leaflet illustrated the six areas of Quarriers’ work with case studies of people supported by the charity. One example featured in greater detail in the letter which made the point that encouraging a vulnerable family to access Quarriers services cost as little as £7 per family member.     The mailing is part of an ongoing programme to diversify Quarriers’ funding   base following the charity’s appointment in May 2004 of Burnett Works to handle donor recruitment and development.   * **[Boys and Girls Welfare Society rebrands](https://fundraising.co.uk/2004/11/29/boys-and-girls-welfare-society-rebrands/)**( 29 November 2004) * **[Cats Protection launches Christmas appeal with Advent calendar](https://fundraising.co.uk/2004/11/30/cats-protection-launches-christmas-appeal-advent-calendar/)**( 30 November 2004) * **[New list of funders of fundraising consultancy](https://fundraising.co.uk/2004/12/01/new-list-funders-fundraising-consultancy/)**( 1 December 2004)