# Gaydar.co.uk and EURO RSCG Interaction support Crusaid in their first online World AIDS Day appeal

- Link: https://fundraising.co.uk/2004/11/26/gaydarcouk-and-euro-rscg-interaction-support-crusaid-their-first-online-world-aids-day-appeal/
- Published: 2004-11-26T00:00:00+00:00
- Author: Howard Lake

Crusaid – the national fundraiser for HIV and AIDS – will be launching their flagship
World AIDS Day online appeal across the Gaydar network.

 

The Crusaid Gaydar.co.uk World AIDS Day appeal, Crusaid’s first completely online
campaign will be utilising buttons, banners and skyscrapers donated by Euro RSCG
Interaction, a leading integrated marketing communications agency. It has been estimated
that the appeal could raise up to £5000 for Crusaid which will go towards helping
people living with HIV & AIDS.

## Advertisement

 

This partnership with Gaydar.co.uk and Euro RSCG Interaction is an awareness raising
campaign which aims to raise money for Crusaid and to promote a wider understanding
amongst Gaydar.co.uk members. Visitors logging on to Gaydar, Gaydar Girls, Gaydar
Radio and the Rainbow Network will be presented with a number of banners and advertisements
based on real-life scenarios of people who access the Crusaid Hardship Fund. Clicking
on any of the banners will enable members to donate quickly and easily through a
bespoke donation micro site.

 

more: www.crusaid.org.uk

 

 * **[£500,000 on offer that has to be donated to charity](https://fundraising.co.uk/2004/11/29/500000-offer-has-be-donated-charity/)**(
   29 November 2004)
 * **[New campaign to challenge poor donor support for overseas disability projects](https://fundraising.co.uk/2004/11/29/new-campaign-challenge-poor-donor-support-overseas-disability-projects/)**(
   29 November 2004)
 * **[Today's Money Box Live covers giving to charity](https://fundraising.co.uk/2004/12/06/today039s-money-box-live-covers-giving-charity/)**(
   6 December 2004)