# Bartercard enables corporates' non-cash donations to benefit British Red Cross

- Link: https://fundraising.co.uk/2004/11/26/bartercard-enables-corporates039-noncash-donations-benefit-british-red-cross/
- Published: 2004-11-26T00:00:00+00:00
- Author: Howard Lake

**Business trade exchange Bartercard UK is to encourage companies to donate unused
services or products to the British Red Cross.**

Having signed a sponsorship deal worth £100,000 with the British Red Cross, Bartercard
UK is to allow businesses of any size and from any sector around the world to donate
their unused products and services via the international Bartercard network, with
all proceeds going to the British Red Cross.

The partnership is designed to appeal to companies that wish to support a charity
but don’t have the spare cash available.

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Bartercard UK is part of an international bartering network that allows businesses
to sell any spare capacity or down time in return for goods and services they need
for their own business. Almost anything can be

traded within the network, as member businesses offer everything from

sectors such as manufacturing, transport, IT and financial services through

to retail, hospitality and consumer services.

Bartercard UK expects that donations will be surprisingly varied, from unused computers
and electrical goods to a set amount of consultancy time or advertising space. Bartercard
will then sell these contributions into the network and donate all the proceeds 
to the British Red Cross.

Transactions are made using Trade Pounds, which have the same pound for pound value
as sterling, and it is with this that the British Red Cross will be able to source
various items, ranging from car rental, printing and business services to advertising,
medical products and uniforms.

With a membership of over 70,000 companies around the world, Bartercard will enable
the charity to source essentials from over 16 countries.

Wayne Sharpe, CEO of Bartercard, believes this is a pioneering style of sponsorship
which is ideal for charities that are in constant need of support on all levels.
He said: “thinking and working outside the traditional cash world will hopefully
encourage businesses to be imaginative and resourceful when it comes to giving to
charity.”

Paul Marvell, Head of Major Donors and Events, British Red Cross comments: “Bartercard
has really opened our eyes to new ways in which the British Red Cross can source
the things we need day to day. Companies that may not be in a position to donate
cash, can instead think laterally and donate excess goods and services, knowing 
that Bartercard can easily convert this into

things the charity really needs. It’s a whole new way of raising money and we’re
delighted to be a part of it.”

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