# New Gift Aid recovery and consultancy service launched - Link: https://fundraising.co.uk/2004/11/17/new-gift-aid-recovery-and-consultancy-service-launched/ - Published: 2004-11-17T00:00:00+00:00 - Author: Howard Lake GAIN (Gift Aid Income Now) is a new company set up to simplify the Gift Aid collection and recovery processes and enable charities to receive more tax-efficient donations. GAIN has been set up by Barry Gower in the face of the failure by many charities to maximise their Gift Aid income.     ## Advertisement [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/) Barry says that recent figures indicate that annual individual charitable giving is around £7.5 billion, yet Gift Aid recovery is only around £450 million. Therefore, of the £2.1 billion (28% of £7.5 billion) available, only around 21% is being collected.     He adds that it is estimated that if all the donations last Christmas had been given by Gift Aid, charities would have benefited to the tune of £135 million.     GAIN will address this problem by providing two services: a Gift Aid recovery service, and a Gift Aid consultancy service. The former charges only for income generated: fees are calculated as a percentage of the additional Gift Aid recovered.     Barry Gower has specialised in providing IT solutions for charities and associations, and has a background in the financial and retail sectors.     “Gain is the ideal risk-free way for charities to ensure that individual donations are collected in the most tax efficient manner”, said Barry.   * **[Tax experts call for Band Aid tax break to benefit all charities](https://fundraising.co.uk/2004/12/06/tax-experts-call-band-aid-tax-break-benefit-all-charities/)**( 6 December 2004) * **[Banks waive credit card charges for tsunami relief donations](https://fundraising.co.uk/2005/01/06/banks-waive-credit-card-charges-tsunami-relief-donations/)**( 6 January 2005) * **[Currencies Direct offers foreign exchange at cost to tsunami charities](https://fundraising.co.uk/2005/01/10/currencies-direct-offers-foreign-exchange-cost-tsunami-charities/)**( 10 January 2005)