# New low cost service to identify wealthy supporters

- Link: https://fundraising.co.uk/2004/11/01/new-low-cost-service-identify-wealthy-supporters/
- Published: 2004-11-01T00:00:00+00:00
- Author: Howard Lake

**Prospect research specialists Prospecting for Gold have announced WealthTag, a
new low cost product for identifying wealthy supporters on charities’ databases.**

Prospecting for Gold’s WealthTag service will match a charity’s databases of supporters
against their own database of over 150,000 wealthy individuals and will tags all
the supporters on your database whom they identify as wealthy.

To generate a match a supporter must sufficient wealth in their own right to make
a gift of at least £5,000 and/or be in a position to be able to influence a donation
or gift or at least £5,000 or more.

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WealthTag then produces a report listing the names and the charity’s I.D. numbers
for these supporters and this is then sent in a secure electronic file to the charity.

Prospecting for Gold say that WealthTag offer s an alternative to traditional database
screenings or other types of profiling, both of which are seldom low cost. They 
say that the service is particularly useful for charities seeking to upgrade donors,
planning an appeal or major events; and to agencies working on donor development
campaigns.

WealthTag has no minimum quantity and no set-up fees, and charges £2.50 for each
WealthTag name identified. Prospecting for Gold suggests that about 2% of supporters
will be a WealthTag supporter.

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   26 December 2004)
 * **[Top 100 entrepreneurs listed in Management Today](https://fundraising.co.uk/2005/01/06/top-100-entrepreneurs-listed-management-today/)**(
   6 January 2005)
 * **[The Times lists new names for Who's Who 2005](https://fundraising.co.uk/2005/01/14/times-lists-new-names-who039s-who-2005/)**(
   14 January 2005)