# Children's Hospice South West's appeal nominated for PR award

- Link: https://fundraising.co.uk/2004/10/25/children039s-hospice-south-west039s-appeal-nominated-pr-award/
- Published: 2004-10-25T23:00:00+01:00
- Author: Howard Lake

Children’s Hospice South West’s Babe’s Big Appeal campaign has been shortlisted 
in the Best Charity or Non-Profit Campaign and Best Integrated PR Campaign categories
of The Institute of Public Relations’ (IPR) regional

Pride Awards, which takes place in February 2005.
Babe’s Big Appeal was launched
in May 2004 to raise £15 million to build, equip and endow with initial running 
costs a second children’s hospice for the South West. Children’s Hospice South West
currently runs the only children’s hospice in the region and the new facility will
mean it can instantly double its provision and offer more choice to families, so
that they can remain close to home or take a complete break away from the area in
which they live.

The campaign was named Babe’s Big Appeal after children’s author Dick King-Smith
kindly agreed to lend his much-loved character ‘Babe’ from his acclaimed novel ‘
The Sheep Pig’ and has already raised over £6 million.

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The PR and marketing, which includes media relations, branded literature and a new
website, has been co-ordinated by JBP Public Relations from Bristol. The campaign
was also a finalist in the recent Public Relations Consultants’ Association (PRCA)
annual national awards.

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