# New edition of Marketing Management for Non-profit Organizations

- Link: https://fundraising.co.uk/2004/10/24/new-edition-marketing-management-nonprofit-organizations/
- Published: 2004-10-24T23:00:00+01:00
- Author: Howard Lake

**Adrian Sargeant has updated his 1999 book on “Marketing Management for Non-profit
Organizations” with a new edition which is published in December 2004.**

The book covers both the theory behind non-profit marketing, and analyses key non-
profit activities and areas such as fundraising, the arts, education, healthcare,
volunteering, the public sector and the arena of social ideas.

The paperback version can be pre-ordered from Amazon.co.uk for £31.99.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

Adrian Sargeant is Professor of Nonprofit Marketing at Bristol Business School.

 * **Find the [third edition of this title](https://fundraising.co.uk/books/marketing-management-for-nonprofit-organizations/)
   in the UK Fundraising bookshop.**

 * **Find fundraising books in the [UK Fundraising bookshop](https://fundraising.co.uk/books/).**