# EveryChild appoints Catalyst to work on new strategy

- Link: https://fundraising.co.uk/2004/10/21/everychild-appoints-catalyst-work-new-strategy/
- Published: 2004-10-21T23:00:00+01:00
- Author: Howard Lake

Catalyst is to help the international childrens’ charity EveryChild in its plans
to increase its overseas programme activity and achieve financial growth to support
this.
Catalyst will be working with EveryChild to develop their organisational strategy.

A major component in designing the five year strategy will be defining EveryChild’s
niche and clarifying the brand, particularly brand personality.

EveryChild came into existence two years ago as a result of the merger of The Christian
Children’s Fund of Great Britain and The European Childrens’ Trust.

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