# Oxfam launches alternative gift catalogue for Christmas

- Link: https://fundraising.co.uk/2004/10/20/oxfam-launches-alternative-gift-catalogue-christmas/
- Published: 2004-10-20T23:00:00+01:00
- Author: Howard Lake

**Oxfam has launched “Oxfam Unwrapped”, an alternative Christmas catalogue that 
lets you buy a goat for someone in the developing world, rather than the usual ethnic
[luxury rug](http://blog.bazaarvelvet.com/discovering-colour-in-luxury-rugs) or 
rattan wastepaper basket that you buy for a friend or family member.**

The Oxfam Unwrapped catalogue contains 34 brilliant items that you can “buy”, including
a goat, a beehive, a bicycle, and even a classroom.

The catalogue offers an alternative to choosing a present for someone which you 
suspect they don’t really want. It’s also more attractive than giving a donation
on behalf of someone.

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If you buy a goat or any other catalogue item, you get a card and unique voucher
describing the gift to give to your friend or Oxfam sends it direct, and the actual‘
gift’ goes to someone in the developing world.

The idea is not new. Heifer International in the USA has been offering this attractive
method of giving to its supporters for years.

 * **[Traffic to Oxfam Unwrapped soars](https://fundraising.co.uk/2005/06/13/traffic-oxfam-unwrapped-soars/)(
   13 June 2005)
 * **[Oxfam Unwrapped users Father’s Day to promote its catalogue](https://fundraising.co.uk/2005/06/08/oxfam-unwrapped-users-fathers039-day-promote-catalogue/)(
   8 June 2005) **