# Experian launches Prime Performance Modelling

- Link: https://fundraising.co.uk/2004/10/18/experian-launches-prime-performance-modelling/
- Published: 2004-10-18T23:00:00+01:00
- Author: Howard Lake

Information solutions company Experian has launched Prime Performance Modelling 
to help fundraisers identify profitable, new donors in the UK.
Prime Performance
Modelling has already been used in the USA where Experian’s clients have found as
much as 50% additional list volume while increasing campaign response rates by up
to 30%.

By combining clients’ data with Experian’s National Canvasse and Canvasse Lifestyle
databases, Prime Performance Modelling’s profiling, segmentation and modelling techniques
provide charities with the means to access critical volumes of accurately targeted,
responsive data, and identify the highest performing multiple segments within donor
databases to locate the best prospects.

It can also help them tap into niche segments where return on investment is high
and not over-saturated by direct marketing offers.

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Experian say it can be used by charities of any size.

Peter Thompson, Sales Director for Prospect Targeting within Experian’s Marketing
Services division, said: “Our latest solution opens the door for fundraisers that
want a cost-effective targeting solution that adds significant value to their customer
acquisition strategies.”

“Prime Performance Modelling enables charities of any size to unlock the hidden 
potential within their donor databases by quickly identifying those donors or prospects
most likely to respond, convert and provide lifetime value.”

Contact the Prime Performance Modelling Team on 0207 664 1222.

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