# Crazy Horse wins CPRE's below-the-line acquisition account

- Link: https://fundraising.co.uk/2004/10/17/crazy-horse-wins-cpre039s-belowtheline-acquisition-account/
- Published: 2004-10-17T23:00:00+01:00
- Author: Howard Lake

The Campaign To Protect Rural England (CPRE) has selected Tunbridge Wells-based 
brand response agency Crazy Horse to handle its below-the-line acquisition work.

Taking over the account from Whitewater Creative Services, Crazy Hose have begun
work on brand development, strategy, creative and production. Their first campaigns
will start to appear early in 2005.

Stephen White, Director of Fundraising and Supporter Services of CPRE, said: “We
currently have nearly 60,000 supporters across England and we need to step up the
level and quality of communications and fundraising with both warm and cold donors.
We also want to use our direct marketing to ensure that our members are aware of
the badly planned developments that are looming on their doorstep and help them 
understand that, together with CPRE, they really can do something to ensure their
area is not damaged unnecessarily.”

Crazy Horse said that in particular they will be “working with the charity’s marketing
team to bring localised, integrated campaigns to the fore.”

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