# Barnardo’s launches its first SMS text-back campaign

- Link: https://fundraising.co.uk/2004/10/10/barnardo039s-launches-its-first-sms-textback-campaign/
- Published: 2004-10-10T23:00:00+01:00
- Author: Howard Lake

Revolution magazine reports that children’s charity Barnardo’s has launched its 
first premium rate SMS campaign to raise funds.

The campaign was launched on 3 October 2004 at the Cardiff Marathon. Members of 
the public were asked to text their answers to a set question to a premium SMS short
code, with the donation to Barnardo’s coming from the £1.50 cost of the text.

Barnardo’s is working with mobile marketing agency MindMatics on the campaign, which
is expected to receive support and in-store promotion from clothing retailer Timberland.

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Laurence Helgesen from Barnardo’s commented:

> “Charities have to be innovative and sophisticated in gaining public support. 
> Our use of premium SMS is ideal – it is quick and requires little effort from 
> the donator – we think it will really appeal to the public through its ease of
> use”.

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