# TK Maxx to sell NCH mascot as soft toy stocking filler

- Link: https://fundraising.co.uk/2004/10/08/tk-maxx-sell-nch-mascot-soft-toy-stocking-filler/
- Published: 2004-10-08T23:00:00+01:00
- Author: Howard Lake

**Off price retailer TK Maxx is to sell a soft toy version of Cedric the Dragon,
the mascot of children’s charity NCH, as a stocking filler in the run-up to Christmas.**

The toy will be sold exclusively

in TK Maxx stores from November and will retail at £2.99 with at least £1 of

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the proceeds from each toy being donated to NCH.

The soft toy market at Christmas is not surprisingly large: in the last quarter 
of 2003 alone, over £60 million was spent in the

UK on soft toys, according to the British Association of Toy Retailers.

TK Maxx is a long-term partner of NCH: since 1997 the company has supported the 
charity with a variety of fundraising initiatives from pin badge selling, fun days
and payroll giving.

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