# RSPCA launches weekly lottery

- Link: https://fundraising.co.uk/2004/09/28/rspca-launches-weekly-lottery/
- Published: 2004-09-28T23:00:00+01:00
- Author: Howard Lake

**The RSPCA has launched what it claims is the UK’s first animal welfare charity
weekly lottery.**

The lottery offers players a chance to win £3,000 in cash prizes every week plus
a £10,000 special jackpot. Players pay £1 a week.

Developed by Whitewater, the direct marketing agency responsible for the RSPCA’s
direct response fundraising work, the lottery was launched with an initial mailing
of 400,000. This was aimed at a range of existing supporters and others who have
had some contact with the organisation but have no previous history of donating.

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The lottery is being promoted at RSPCA animal centres around the country with take-
1 leaflets, and an online promotion is also planned.

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