# Most US non-profits still don't use single donor database, says survey

- Link: https://fundraising.co.uk/2004/09/13/most-us-nonprofits-still-don039t-use-single-donor-database-says-survey/
- Published: 2004-09-13T23:00:00+01:00
- Author: Howard Lake

A survey of American non-profits by online fundraising service provider Kintera 
has found that a majority of organizations continue to store information on donors
and volunteers in several places instead of unifying contacts into a single, online
database.
Of those surveyed, 46% of the respondents reported that their organizations
are using two or more databases to store donor and supporter information for online
use, while 25% said they are not currently using a database for this information
at all.

Only 29% of those surveyed said that they rely on one online database for this purpose.

The informal survey was conducted by Kintera Inc. via their website at www.kintera.
com. More than 250 individuals responded to the web poll.

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“While there are still nonprofits that continue to use two or more databases, our
experience with customers over the past years indicate that the concept of a single,
unified database for contact information is gaining popularity in the sector,” said
Dr. Harry Gruber, CEO of Kintera.

He added: “with an online, unified database, an organization can look at a holistic
view of each consumer’s activities and interact real-time with targeted and personal
information, ultimately creating a powerful giving experience.”

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