# 42 charities now  using Whitewater's Our Lasting Tribute service

- Link: https://fundraising.co.uk/2004/09/08/42-charities-now-using-whitewater039s-our-lasting-tribute-service/
- Published: 2004-09-08T23:00:00+01:00
- Author: Howard Lake

**Barnardo’s and The Royal Hospital for Neurodisability bring to 42 the number of
charities which have joined Whitewater’s in memoriam fundraising service in its 
first 19 months.**

According to creative direct marketing agency Whitewater, many charities are seeing
significant income growth and positive donor feedback as a result of new in memoriam
programmes.

Our Lasting Tribute’s membership now ranges from some of the UK’s largest charities,
such as Barnardo’s, WaterAid, Cancer Research UK and RSPB to smaller organisations
like The Jennifer Trust for Spinal Muscular Atrophy (SMA) and The Royal Hospital
for Neurodisability.

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Anita Macaulay, Chief Executive of the Jennifer Trust for SMA, said: “Being able
to offer bereaved families the ability to set up a Tribute Fund in memory of their
child has proved phenomenally popular. In fact, all of the families we’ve helped,
who have lost a baby or child since we launched our Angel Funds, have gone on to
set up a Fund.

This shows just how therapeutic this programme can be. The opportunity to name a
star after their little one has been of great appeal. It is very emotive to think
of your child’s name, and memory, living on in the sky.”

Matthew Hunt, Head of Development at Our Lasting Tribute, said “All the programmes
we recommend to our members are different; we know from experience that the most
important part of putting together a memorial programme for a charity is making 
sure the proposition is absolutely relevant for that charity. The star idea works
brilliantly for the Jennifer Trust – as a therapeutic idea and also as an excellent
fundraiser – but it certainly wouldn’t work for everyone.”

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