# Visual impairment charity's new Web site to help it cut costs

- Link: https://fundraising.co.uk/2004/08/12/visual-impairment-charity039s-new-web-site-help-it-cut-costs/
- Published: 2004-08-12T23:00:00+01:00
- Author: Howard Lake

The Macular Disease Society’s new Web site is designed to help it both raise funds
and reduce administrative costs.
The new site will be designed by new media agency
Nemisys Enterprises which specialises in the not-for-profit sector.

As well as building up the membership of the Society the site is designed to help
the charity reduce distribution costs. Currently the society sends out 52,000 copies
of its quarterly magazine ‘Side View’ by post each year, in large print and audio
tape format. The new site will improve the availability of services by making them
available online with downloadable documents and audio files. Over time, the charity
believes that its members will choose to download this information rather than receive
it by post, allowing it to invest the savings in

other projects and research.

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John Duffy, marketing director for Nemisys said: “An effective online presence will
give the society a two-pronged

approach to help it increase the overall size of its funding pot. Raising awareness
through online marketing and improving efficiency via online distribution will prove
very effective in achieving this

objective.”

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