# Oxfam's e-mail newsletter incorporates video

- Link: https://fundraising.co.uk/2004/08/12/oxfam039s-email-newsletter-incorporates-video/
- Published: 2004-08-12T23:00:00+01:00
- Author: Howard Lake

Oxfam GB’s August 2004 supporters e-mail newsletter is incorporating video to add
impact to the news.
The newsletter contains seven summary news items which link 
to the charity’s Web site. Two of them, including the lead story, include links 
to videos. These feature Oxfam’s work with ‘nightdwellers’ in Kitgum, Uganda, and
a visit by actress Michelle Collins to an Oxfam-funded project in Armenia.

The videos are not of course downloaded with the e-mail newsletter. Instead, the
reader clicks on them as suggested and views a Web-based version of the newsletter
which launches the video. You can, however, view the videos from relevant pages 
on the Oxfam site.

In fact, the videos and newsletter are not hosted on Oxfam’s own Web site but on
that of their partner [Streamcity](http://www.streamcity.co.uk), which handle Web
streaming, video streaming and Flash video services.

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