# Michael Gilbert on e-mail newsletter marketing

- Link: https://fundraising.co.uk/2004/08/12/michael-gilbert-email-newsletter-marketing/
- Published: 2004-08-12T23:00:00+01:00
- Author: Howard Lake

Non-profit technology expert Michael Gilbert has shared his thoughts on a model 
for e-mail newsletter marketing.
Michael developed the model following work on developing
an online marketing strategy for a US educational campaign. He shares his thoughts
on his site, Nonprofit Online News.

He looks at tactics in terms of direct and indirect marketing, calls to action and
the newsletter itself. In a concise article he manages to offer a range of good 
practice recommendations and ideas. He concludes with a useful list of metrics on
which an organisation can measure and improve its e-mail newsletter marketing.

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