# 4p for a flight and a £1 donation to charity on top?

- Link: https://fundraising.co.uk/2004/07/28/4p-flight-and-1-donation-charity-top/
- Published: 2004-07-28T23:00:00+01:00
- Author: Howard Lake

The economics of low-cost airlines still seem to defy commonsense. Budget airline
bmibaby this week offered some flights for as little as 4p and pledged to donate
£1 per booking to a Birmingham hospital.
In fact, that donation offer was a one-
day only offer to promote the airline’s new routes from Birmingham International.
Airport. Still, on the launch day, the airline was offering a few one-way flights
to Europe for just 4p and making the £1 donation for every booking made from Birmingham
International Airport to the Birmingham Children’s Hospital. That certainly is a
loss leader, but one that benefited the hospital.

 * **[Sky narrows down choice to two charities](https://fundraising.co.uk/2004/07/28/sky-narrows-down-choice-two-charities/)**(
   28 July 2004)
 * **[Abbey still seeking applications for £100,000 from Camden groups](https://fundraising.co.uk/2004/08/03/abbey-still-seeking-applications-100000-camden-groups/)**(
   3 August 2004)
 * **[Charity Commission consults on Welsh language service](https://fundraising.co.uk/2004/08/04/charity-commission-consults-welsh-language-service/)**(
   4 August 2004)

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)