# New name and logo for Digestive Disorders Foundation

- Link: https://fundraising.co.uk/2004/07/24/new-name-and-logo-digestive-disorders-foundation/
- Published: 2004-07-24T23:00:00+01:00
- Author: Howard Lake

**The Digestive Disorders Foundation has been renamed CORE, and has been rebranded
by M&C Saatchi.**

The new name carries the strap line “fighting gut and liver disease”. It was unveiled
by the charity’s Patron The Lord Carrington KG at a reception in London.

Jeremy Hemmings, Group Account Director at M&C Saatchi, described the new design
as “a more approachable image, designed to broaden the organisation’s appeal and
to reach out to a wider audience.”

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As the only UK charity that addresses the whole spectrum of gut and liver diseases,
CORE intends to extend its remit beyond its medical research and information roles,
to raise greater awareness of gut disease amongst the general public.

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