# Islamic Aid pulls out of partnership with Qibla Cola

- Link: https://fundraising.co.uk/2004/07/17/islamic-aid-pulls-out-partnership-qibla-cola/
- Published: 2004-07-17T23:00:00+01:00
- Author: Howard Lake

Islamic Aid has severed its deal with Qibla Cola, which had pledged to donate 10%
of profits to good causes including Islamic Aid.
Qibla Cola, “a real alternative
for anyone with a conscience”, was launched in February 2003. However, because it
hasn’t made a profit yet Islamic Aid has not received any donations. Yet the company
continues to state in its promotional material that it “gives 10 per cent of profits
to charity.” Islamic Aid was concerned that this claim was misleading some of their
supporters who believed that money was being donated.

The cola company has listed its charitable donations to date on its Web site.

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