# Children's Society uses e-mail for face-to-face donors

- Link: https://fundraising.co.uk/2004/07/17/children039s-society-uses-email-facetoface-donors/
- Published: 2004-07-17T23:00:00+01:00
- Author: Howard Lake

The Children’s Society is using e-mail for the first time to communicate with donors
who have been recruited though face-to-face fundraising.
The message was sent to
7,000 donors thanking them for their support and encouraging them to continue their
support. E-mail was used because the charity’s research had identified this as a
popular communications tool for face-to-face donors.

Created by creative agency aia, the message featured the story of Mandy, a young
girl whom the charity had helped after her mother died.

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