# RHS appoints Whitewater for capital appeal launch

- Link: https://fundraising.co.uk/2004/07/15/rhs-appoints-whitewater-capital-appeal-launch/
- Published: 2004-07-15T23:00:00+01:00
- Author: Howard Lake

Gardening charity The Royal Horticultural Society (RHS) has appointed Whitewater
to develop a direct mail pack and leaflet materials for its Bicentenary Appeal.

Whitewater’s brief is to develop concepts for three main elements of the overall
campaign: a direct mail appeal pack for the UK and overseas, a follow up mailing
and a ‘take one’ leaflet.

The overall campaign will include telemarketing, a direct mail appeal, take one 
leaflets, raffle, collection boxes and increased information at RHS Garden Wisley.

The Bicentenary Appeal will be targeted at two main audiences – RHS member donors
and the remainder of the RHS membership of 343,000.

## Advertisement

 [⌊Posthub advert. You create the campaign. We'll handle the postal journey. Get started at post-hub.co.uk.⌉](https://fundraising.co.uk/ads/posthub-20261007-300x250/)

The appeal is to raise funds for a new glasshouse and education facility at

RHS Garden Wisley in Surrey which will cost £7.7 million. The RHS aims to raise 
£5

million through donations from its members, charitable trusts, major donors

and corporate supporters.

TV presenter and gardener Alan Titchmarsh is supporting the appeal and his message
will appear on the appeal materials.

The appeal is offering incentives to boost donations. Donors giving £50 or more 
will receive a special edition 19th century print of a drawing of a Nerium Oleander
from the Society’s Lindley Library. Donors

giving £200 or more will have their name engraved on a glass panel to be

displayed at RHS Garden Wisley.

 * **[Amnesty receives £1 million from the Roddicks](https://fundraising.co.uk/2004/08/02/amnesty-receives-1-million-roddicks/)**(
   2 August 2004)
 * **[New development team at ZSL](https://fundraising.co.uk/2004/08/26/new-development-team-zsl/)**(
   26 August 2004)
 * **[Dogs Trust uses online virtual tour to promote rehoming centres](https://fundraising.co.uk/2004/10/05/dogs-trust-uses-online-virtual-tour-promote-rehoming-centres/)**(
   5 October 2004)