# Wildlife trust uses celebrity for anniversary appeal DM pack

- Link: https://fundraising.co.uk/2004/07/11/wildlife-trust-uses-celebrity-anniversary-appeal-dm-pack/
- Published: 2004-07-11T23:00:00+01:00
- Author: Howard Lake

David Bellamy, President of the Herts and Middlesex Wildlife Trust, is making a 
40th Anniversary Appeal in the charity’s direct mail pack.
While thanking supporters
and celebrating the Trust’s achievements, including opening 45 wildlife reserves
in the area, Bellamy also emphasises the need to do more to protect endangered species
in Herts and Middlesex.

The direct mail pack features colourful illustrations and captions, together with
a thank you poster featuring otters, badgers, birds and flowers protected by the
Trust. An exuberant David Bellamy is shown on the envelope and the pack appears 
in full colour.

The mailing was created by Catalyst. Managing Director Marc Middleton-Heath acknowledged
that the pack’s “prompts of £40 – linking in to the anniversary – are higher than
average, but we are convinced that they will be a strong imperative to give. We 
have also tried to be as pertinent as possible to the reader by focusing on ‘your
county’ even though the Trust covers Herts and Middlesex.”

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