# What has research done for fundraising recently, asks Adrian Sargeant

- Link: https://fundraising.co.uk/2004/06/20/what-has-research-done-fundraising-recently-asks-adrian-sargeant/
- Published: 2004-06-20T23:00:00+01:00
- Author: Howard Lake

Leading fundraising researcher Professor Adrian Sargeant will be addressing this
question in his Inaugural Lecture at the University of the West of England in September.

Professor Sargeant’s lecture will explore the latest research to be conducted in
the fundraising sector. It will feature the best of the available material and suggest
how fundraisers can use this knowledge to

improve their professional practice.

In particular Professor Sargeant will examine research in relation to giving behaviour,
donor retention, public trust and confidence, benchmarking and the use of new media.

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The lecture takes place at the University of the West of England in Bristol from
10.30 – 14.00 on Thursday 16 September 2004.

The fee for Institute of Fundraising Members is £12, and non-members pay £15. The
event is being held by the Institute of Fundraising South West group.

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