# Google expands share of online search users

- Link: https://fundraising.co.uk/2004/06/14/google-expands-share-online-search-users/
- Published: 2004-06-14T23:00:00+01:00
- Author: Howard Lake

Charity Web managers should still be focusing on securing a high ranking on search
engine Google, given that it continues to increase its share of people using search
engines.
If you’ve only got limited time and budget to promote your charity’s Web
site, it still makes sense to focus on ensuring it is listed effectively on Google.
According to OneStat, the search engine increased its share of search engine uesrs
from 55.2% last year to 56.4% this year.

 

 

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Rival search engines lost market share, apart from Ask Jeeves and AOL who secured
slight increases.

 

 

However, as we have said before on UK Fundraising and in our training courses, there
are other search engines to consider and Google’s dominance is unlikely to be permanent.
Yahoo! has been working hard at competing with Google, Amazon has already launched
a new search engine, and [Dipsie](https://www.fundraising.co.uk/www.dipsie.com) 
is just one of several promising new search engines due to launch in 2004.

 

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