# Donordigital reports on effect of donated banner ads for client

- Link: https://fundraising.co.uk/2004/06/12/donordigital-reports-effect-donated-banner-ads-client/
- Published: 2004-06-12T23:00:00+01:00
- Author: Howard Lake

US digital marketing and fundraising agency Donordigial’s latest newsletter demonstrates
what can be achieved by securing donated banner ads.
Donordigital report in their
latest newsletter how they secured donated banner advert space to help launch the
American Lung Association’s annual State of the Air Report on how air quality affects
people’s health.

 

 

## Advertisement

The agency negotiated with AOL, Yahoo!, and others similar major online publishers
to secure 10 million donated banner impressions. The banners were interactive and
enabled people to enter their zip codes into them to find out how dirty – or clean–
their local air was. In total about 300,000 people clicked on the banners to find
out this information.

 

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