# Car manual-style guide to men's cancer to raise funds

- Link: https://fundraising.co.uk/2004/06/10/car-manualstyle-guide-men039s-cancer-raise-funds/
- Published: 2004-06-10T23:00:00+01:00
- Author: Howard Lake

**The Men’s Health Forum is selling a guide to men’s cancer to raise funds. The 
guide has been produced to look like a car manual, such as those published by car
manual publishers Haynes.**

The guide is being promoted as part of Men’s Health Week which runs from 14 to 20
June 2004. It has been produced with input from a range of other companies including
cancer charities, pharmaceutical companies, the NHS, Royal Mail and Department of
Health.

The Men’s Health Forum receives 50p for each copy sold.

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Dr. Ian Banks, MHF President and author of the Haynes’ cancer manual said: “The 
Haynes’ cancer manual is a very good example of an innovative way of working effectively
with men. Men are used to using information presented in this format; the ‘body 
as machine’ metaphor resonates with the way many men think about health issues; 
and, of course, the concept introduces an element of humour – this helps men access
health information and advice. We believe the manual is a small step in the right
direction and we look forward to working with the Department of Health and others
to take the action necessary reduce men’s risk of developing cancer.”

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